Ethereal Elegance, Tangible Trust
Our creative strategy is to capture the sophisticated artistry of Nada Jewellery while building a foundation of trust and expertise that resonates with a new generation of clientele. We will translate word-of-mouth exclusivity into digital desirability.
Our Content Pillars
1. The Art of the Craft
Showcasing the soul of the jewellery. This content focuses on the intricate details, the play of light on facets, and the unparalleled quality of each piece through macro shots and textural close-ups.
2. A Story of You
Creating an emotional connection. This pillar translates the jewellery into a personal narrative of elegance and aspiration through sophisticated styling, model interactions, and the gifting experience.
3. The Nada Difference
Building trust through expertise. This content educates and informs, positioning Nada as a trusted advisor through brand interviews, insights into the "5 C's", and the unique "living investment" philosophy.
4. Digital Grace
Stopping the scroll with beauty. This pillar is dedicated to creating visually arresting, social-first content—satisfying loops, unique compositions, and trend-aware concepts that capture attention instantly.
Visual Direction
The aesthetic is a sophisticated blend of luminous whites, deep sapphires, and dramatic blacks, creating a world of modern luxury and timeless elegance.
Core Palette & Textures
Ethereal Blues
From light sky to deep sapphire, representing clarity and luxury.
Deep Noir
Glossy black and rich velvets for drama, contrast, and sophistication.
Luminous Whites
Crisp whites and soft marbles of the showroom to highlight purity and brilliance.
Metallic Accents
The shimmer of diamonds and the gleam of polished gold/platinum.
The Shot List
A detailed breakdown of every content piece. Total planned: 10+ Reels, 15+ Statics.
Production Schedule
A time-blocked schedule to maximize efficiency and capture all required assets within a single day.
09:00 - 10:00
Block 1
Setup & Product Still Life
Focus on capturing all product-only shots on various backdrops. This includes flat lays and shots using stands. No model required.
Shots: S-N2b, S-N4, S-N5a, S-N5b, S-B2b
10:00 - 12:30
Block 2
Model Part 1: Hands & Details
Model arrives. Focus on close-ups of hands, wrists, and neckline. Capture detailed interactions with props.
Shots: S-N2a, S-R1b, R-R1c, S-R2b, R-R2c, R-B1a, R-B1b, S-B2a, R-B2c, R-E1b
13:30 - 15:30
Block 3
Brand & Expertise
Shoot brand-focused content. This includes the interview with the manager and the educational "5 C's" series.
Shots: R-B01, R-B02, R-B03, R-B04
15:30 - 17:00
Block 4
Golden Hour & Abstract Concepts
Capture remaining shots, focusing on concepts that benefit from softer, late-afternoon light and more creative setups.
Shots: R-N1a, R-N1b, R-N3, S-R1a, S-R2a, R-E1a, S-E1c
Execution Playbook
A consolidated checklist for props, styling, and creative direction to ensure a seamless shoot day.
1. Master Prop List
- Clean flat backdrops (sky blue, deep blue)
- Textured light backdrops (fabric/wall)
- Dark glossy surface / tabletop
- Deep blue & light blue satin/silk/velvet fabric
- Nada Jewellery branded boxes and bags
- Jewellery stands and display holders
- White/blue lily or similar luxury flower
- Clean white tennis ball
- Elegant white candle
- Gemologist tools (loupe, tweezers - for 5 C's reel)
- Certificate of authenticity
2. Model & Styling Direction
- Model: Female model with elegant hands (manicured, neutral polish), clear neckline, and strong profile.
- Wardrobe: Simple, elegant pieces. Black silk or satin top/dress. White off-the-shoulder top. Neutral tones that won't distract from the jewellery.
- Makeup & Hair: Clean, natural, sophisticated makeup. Hair styled elegantly away from the face and neck.
- Brand Manager: Professional, polished attire for the interview segment.
3. Creative & Technical Direction
- Lighting: Primarily soft, diffused natural light to compliment the showroom's marble. Use reflectors for fill and a single, hard light source to create dramatic shimmer and sparkle for specific shots (e.g., R-B2c).
- Camera Work: A mix of static, tripod shots for clean product imagery and slow, deliberate gimbal movements for lifestyle reels. Macro lens is essential for "The Art of the Craft" pillar.
- Showroom Environment: Ensure all surfaces are immaculately clean and free of fingerprints. The white marble is the primary canvas.
- Pacing: Reels should vary in pace. Some slow and luxurious, others fast-paced and visually satisfying to align with the "Digital Grace" pillar.